Curated an online marketing campaign to raffle off a 4-pack CD giveaway from soul Songtress, Teri Tobin’s discography. Participants viewed the infographics for entry rules on how to win, information about the albums, and updates on the giveaway timeline.

Stack:

Canva, Adobe Photoshop & Illustrator, Instagram, Facebook, Google Drive, Stationary, Acrylic

Individual CD posters to share which (4) albums were included in the raffle. Sleek, simple, and color themed social media optimized designs highlight the release year, cover designs, track-lists and the availability to stream and purchase the music online.

Click on the graphics to scroll the thumbnails.

Call-to-action social media alert for participants to enter the raffle, and follow the artist on Instagram.

Envelopes with a ‘Forever’ album sticker and lyric affirmation card were handed out during fan meet-and-greet sessions at HR Records DC and Blues Alley DC Jazz Club. These along with heart-shaped acrylic messages were distributed as exclusive, signed, and curated tour memorabilia. The QR code takes visitors directly to her website to purchase, stream, and support her music artistry.

Co-curated a sold out (300 attendee) valentines themed DJ party on an indoor golf course. The various art vendor activities included a live visual artist, vinyl records, a music raffle, and up-cycled vintage goods.

Stack:

Adobe Illustrator & Photoshop, Canva, Dropbox, Instagram, Facebook, E-commerce + Ticketing Event Sites, SEO, Google Analytics

Marketing strategies included introducing the vendors to the attendees with short bios to create an intimate “get-to-know” feel throughout the social gathering. These bios were included on the mocktail menus and optimized for social media profiles, where the artists individually shared to promote their content.

Exclusive mocktail menus highlighting the featured artists and catered alcohol-free beverages to the attendees who enjoy a dry-bar lifestyle. These 1-page menus were printed on 8x11 pamphlet-style card-stock paper.

Additional marketing graphics optimized for social media post and stories to promote the vinyl records included in the raffle. The cover infographic explains rules on how to enter & win, and the additional graphics show a short bio about the LP albums and their relation to Valentine’s Day history.

Click on the graphics to scroll the thumbnails below.

Curated an analog vendor market dedicated to community members who enjoy buying vinyl records and related physical music & media products. The event also hosted a live painter and dj set to entertain patrons who attended to shop, connect, and network.

Stack:

Canva, Adobe Photoshop, Instagram, E-commerce + Ticketing Event Sites, SEO, Google Analytics

Infographic about what goods were to expect for purchase at the analog market. To create a fun, and nostalgic feel, icons were designed to appear as a “community locker poster” or flyer you’d see walking outside on a busy cross street. Image was printed on 13x19 foam-boards and hung on community poster boards through the venue, shared online as social media posts/stories, and hung wall side throughout vendor table areas.